On 7 October 2025, the SITE 2026 Sydney Roadshow was held successfully at the Park Hyatt, The Rocks Sydney, as a collaboration between the Royal Thai Government Team (Team Thailand Sydney), Prince of Songkla University (PSU), and the Asian Australian Business Council (AABC).
The event concluded with resounding success, creating a remarkable phenomenon that attracted over 100 leading investors from across Australia and the Asia-Pacific region.
Investors from Australia, China, Indonesia, Vietnam, Malaysia, and the Netherlands—representing various industries including:
Medical and Innovation, with the latest breakthrough in Digital Dentistry
Beauty and Wellness
AI and Technology
Banking and Finance
Export, Tourism, Mining, and Energy
All expressed strong interest in the innovative technologies from Prince of Songkla University.
More than 30 companies have confirmed plans to participate in SITE 2026, which will take place in Hat Yai, Songkhla, Thailand.
The event is expected to generate trade negotiations and business opportunities worth over 500 million baht, with potential investment decisions following visits to hospitals and innovation manufacturing sites.
Furthermore, over 100,000 quality tourists from Australia and around the world are expected to visit Thailand to experience Thai innovations and services—creating significant positive impacts on the MICE, tourism, and hospitality industries, both directly and indirectly.
Distinguished guests included:
Mr. Naruchai Ninnad, Consul-General of Thailand in Sydney
Mr. Zann Maxwell, Deputy Mayor of the City of Sydney
Dr. Patricia Jenkins, President, UN Association of Australia (NSW)
Mr. Lawrence Michael, CEO, RACKCORP.AI
Dr. Helen Sham Ho, Former Member of the NSW Parliament
Ms. Kai Hillam, President, Asian Australian Business Council
SITE 2026 is more than just an innovation showcase — it represents a powerful force driving the future through the synergy of medical and health industries, technology, and international collaboration.
The event drew an impressive turnout, further strengthening business connections between Australia and Thailand and paving the way for sustainable partnerships across multiple sectors.
